25 Business Ideas You Can Start for the 2028 Olympics
25 business ideas you can start for the 2028 Olympics in Los Angeles
The City of Los Angeles and the surrounding vicinity are gearing up for the 2028 Summer Olympics.
The 2028 Summer Olympics, which will be held in Los Angeles from July 14 to July 30, will open with a ceremony on July 14. The Paralympic Games will open on August 15, 2028, following the Summer Olympics.
Have you been thinking about starting a business for the upcoming 2028 games? The 2028 Los Angeles Olympics will attract a surge of global visitors, athletes, and companies, creating a once-in-a-lifetime opportunity for entrepreneurs.
With millions of people flocking to LA, demand for various services – including hospitality, transportation, tourism, and entertainment – will skyrocket.
By starting a business now, you can establish a strong presence, refine your offerings, and be well-positioned to maximize profits when the Games begin.
Whether you’re looking to create a short-term rental business, launch a transportation service, or sell Olympic-themed merchandise, there are countless ways to tap into this exciting event.
This article will explore 25 business ideas you can start today to capitalize on the 2028 Olympics and build a profitable venture.
Here’s the list of 25 business ideas You Can Start for the 2028 Olympics:
- Short-Term Rental Management
Invest in or manage properties for Airbnb/short-term rentals catering to visitors during the Olympics.
With an expected surge in visitors, managing properties for short-term rentals can be lucrative. To attract tourists, focus on properties near Olympic venues.
Offering amenities like local guides, transportation options, and 24/7 customer service can enhance guest experiences and lead to positive reviews.
Utilizing platforms like Airbnb and VRBO, along with professional property management services, can maximize occupancy rates and revenue.
Managing properties for short-term rentals can be lucrative with an expected surge in visitors. - Local Transportation Services
Start a luxury shuttle, rideshare, or e-bike rental business tailored to tourists and event attendees.
The city’s transportation infrastructure will be under pressure during the Olympics. Starting a luxury shuttle service, rideshare, or e-bike rental business can cater to tourists seeking convenient travel options.
Collaborating with local authorities to understand traffic patterns and designated routes can optimize services. Additionally, offering multilingual drivers and tour guides can enhance the experience for international visitors. - Event Merchandise and Memorabilia
Design and sell unique LA-themed or Olympic-inspired merchandise, such as apparel, pins, and collectibles, can attract both tourists and locals.
Consider creating limited-edition items, such as apparel, pins, and collectibles, that commemorate the 2028 Games.
Collaborating with local artists and designers can add authenticity to your products. Setting up pop-up shops near event venues and tourist hotspots can maximize visibility and sales. - Pop-Up Food and Beverage Stands
Creating mobile or pop-up dining experiences featuring local or international cuisines can cater to the diverse crowd attending the Olympics.
Focus on quick, high-quality offerings that reflect LA’s culinary diversity.
It is crucial to ensure compliance with health regulations and obtain necessary permits.
Strategically placing stands near high-traffic areas can increase footfall and sales. - Tourism Services
Offering guided tours focused on LA’s landmarks, history, and culture, with special Olympic-themed packages, can enrich visitors’ experiences.
Develop special Olympic-themed packages that include visits to event venues, athlete meet-and-greets, or behind-the-scenes tours.
Providing multilingual guides and customizable itineraries can cater to a broader audience. Partnering with hotels and travel agencies can help in reaching potential customers. - Event Planning and Hospitality
Building an event-planning business catering to corporate sponsors, athletes, or fans hosting private celebrations can be highly profitable.
Services can range from organizing viewing parties to coordinating large-scale corporate events. Establishing relationships with local vendors, venues, and service providers can streamline operations.
Offering personalized experiences can set your business apart in a competitive market. - Language and Cultural Assistance
Providing translation services, cultural guides, or custom travel itineraries for international visitors can bridge communication gaps.
Hiring multilingual staff and cultural experts can enhance the authenticity and quality of services. Offering on-demand translation apps or devices can also be a valuable addition. Collaborating with hotels, tour operators, and event organizers can expand your client base. - Tech Solutions for Visitors
Developing an app or service that helps visitors navigate venues, find attractions, or book services during the Olympics can enhance their experience.
Features can include real-time event updates, interactive maps, language translation, and emergency assistance.
Ensuring user-friendly interfaces and robust customer support can increase adoption rates. Partnering with official Olympic channels can provide credibility and broader reach. - Fitness and Wellness Retreats
Organizing wellness events or sports camps can attract athletes, fans, or health-conscious tourists.
Offer programs like yoga retreats, meditation sessions, or fitness boot camps in scenic locations around LA. Collaborating with renowned trainers and wellness experts can add value to your offerings.
Providing packages that include accommodation, meals, and transportation can simplify planning for attendees. - Eco-Friendly Business Solutions
Offering sustainable products or services, like reusable water bottles, biodegradable utensils, or eco-friendly transport options, aligns with the growing environmental consciousness.
Educating customers about the environmental impact of their choices can encourage adoption.
Partnering with local environmental organizations can enhance credibility. Implementing green practices in your operations can also attract eco-conscious consumers. - Mobile Charging Stations
Providing portable or fixed charging stations for phones and devices at event venues or tourist hotspots can be a valuable service.
Ensuring compatibility with various devices and offering fast-charging options can enhance user satisfaction. Incorporating solar-powered units can appeal to environmentally conscious users.
Offering advertising space on charging stations can generate additional revenue. - Mobile App Development
Provide portable or fixed charging stations for phones and devices at event venues or tourist hotspots. - Photography and Videography Services
Offer professional photo and video packages for tourists, athletes, or sponsors to capture their Olympic experiences.
Services can range from event coverage to personalized photo shoots at iconic LA locations. Providing quick turnaround times and high-quality editing can set your services apart. Collaborating with event organizers and media outlets can expand your reach. - Pop-Up Retail Spaces
Leasing short-term retail spaces to showcase local artists, designers, or brands with Olympic-inspired offerings can attract shoppers looking for unique souvenirs.
Curating a diverse selection of products can cater to various tastes. Choosing strategic locations is key to ensuring high visibility and foot traffic.
Interactive experiences like live demonstrations or workshops can enhance customer engagement. - Custom Apparel Printing
Starting a print-on-demand service for personalized t-shirts, hats, and other wearable items with Olympic themes can cater to the demand for unique merchandise.
Offering online customization tools can allow customers to design their own apparel.
Ensuring high-quality materials and printing techniques can lead to repeat business. - VIP Concierge Services
Provide luxury concierge services like ticket bookings, private transport, and exclusive dining experiences.
Consider collaborating with luxury hotels, event organizers, and transportation companies to offer comprehensive packages.
Offer exclusive event access by facilitating access to sold-out events, opening and closing ceremonies, and VIP lounges.
For seamless travel, arrange private transportation of luxury vehicles, including limousines and private jets.
Develop a user-friendly app or platform for clients to book and manage services effortlessly. - Health and First Aid Stations
Set up temporary health kiosks offering first aid supplies, sunscreen, hydration packs, and minor medical assistance.
Providing health and first aid services is essential with large crowds and the summer heat. Setting up temporary health kiosks can address minor medical needs and promote well-being.
Offer services such as First Aid Supplies, Hydration Stations with free water refills, and sell electrolyte drinks to prevent dehydration.
For sun protection, offer sunscreen, hats, and shaded rest areas to combat heat-related illnesses.
Position kiosks near event venues, fan zones, and transportation hubs for maximum accessibility. Employ certified medical personnel to handle emergencies and provide reliable care. Work with local health departments to ensure compliance with regulations and standards. - Souvenir Photography Kiosks
Set up kiosks for instant printed or digital photos with Olympic-themed backdrops or venues as a background.
Capturing memories…
…is a significant part of any major event. Setting up souvenir photography kiosks can offer visitors a tangible keepsake from their Olympic experience.
Designed themed backdrops with Olympic-themed settings, including replicas of medals, torches, and iconic LA landmarks.
Provide on-the-spot photo printing services, offering various sizes and formats.
Allow customers to receive digital copies via email or social media for easy sharing.
Place kiosks in high-traffic areas such as venue entrances, fan zones, and tourist attractions.
19. Mobile Waste Management Solutions
Launch a service for eco-friendly waste collection and recycling around high-traffic Olympic sites to maintain cleanliness during the events.
20. Pop-Up Fitness Classes
Host outdoor fitness sessions, yoga, or sports workshops in high-visibility areas, leveraging the fitness buzz around the Olympics.
Business opportunities include hosting yoga, Pilates, or high-intensity interval training (HIIT) classes in iconic LA locations like Griffith Park or Santa Monica Beach.
Partner with local fitness influencers or gyms to co-host events, leveraging their follower base for promotion.
Offer Olympic-themed classes, such as “Train Like an Olympian,” to attract attendees seeking unique experiences.
Utilize social media platforms and event websites to promote classes and manage registrations.
Research the necessary permits for public spaces and ensure compliance with local regulations.
Provide the required equipment or suggest attendees bring their mats and gear.
21. Specialized Catering Services
Provide catering for athletes, sponsors, or media teams, with options for dietary restrictions and international cuisines.
With a diverse international audience, specialized catering services can meet the varied dietary needs of athletes, sponsors, and media personnel.
Offer menus catering to specific dietary requirements, such as vegan, gluten-free, or halal options.
Provide authentic dishes from various countries to make international guests feel at home.
Set up mobile kitchens or food trucks near venues to offer fresh meals on demand.
Use local, organic ingredients to appeal to health-conscious clients and support local farmers.
Ensure all food handlers are certified and comply with health and safety regulations.
22. Public Relations and Marketing
Assist businesses in promoting their services to Olympic visitors.
The Olympics present a prime opportunity for businesses to enhance their visibility. Offering PR and marketing services can help local companies capitalize on the global attention.
For media outreach, assist businesses in crafting press releases and securing media coverage.
Develop engaging content to increase online presence and customer engagement for social media campaigns. Organize promotional events or sponsorships to align brands with Olympic themes.
Use analytical tools to track campaign effectiveness and adjust strategies accordingly.
23. Luxury Car Rentals
Rent high-end vehicles to VIP guests, athletes, and international visitors looking for premium transportation.
During the Olympics, high-profile guests will seek premium transportation options. Offering luxury car rentals can cater to their preferences for comfort and style.
Provide a range of high-end vehicles, from limousines to sports cars, to suit different tastes.
Offer professional drivers familiar with the city to enhance the travel experience.
Create tailored packages that include amenities like in-car refreshments or guided tours.
Implement an efficient booking system, possibly with a mobile app, for easy reservations.
Provide comprehensive insurance options to protect both the business and clients.
24. Exclusive Viewing Parties
Organize high-end, ticketed events with big screens, food, and entertainment for fans who want a premium Olympic viewing experience.
25. Drone Photography & Live-Streaming Services
Offer high-quality aerial footage and real-time streaming for businesses, media outlets, or personal use during the Olympics.
Related Read: Start a Side Hustle Make Money in 2 Weeks.
Your Roadmap
Here’s a roadmap to help you get started on your business idea for the 2028 Los Angeles Olympics. This roadmap is structured for general application across different business ideas.
Phase 1: Research and Ideation (6 months) for 28 Business Ideas You Can Start for the 2028 Olympics in Los Angeles.
- Market Research
- Analyze the Olympic industry and identify high-demand sectors (hospitality, merchandise, services, etc.).
- Research Los Angeles’s economic and cultural landscape to understand your target market.
- Identify competitors and gaps in the market.
- Business Idea Refinement
- Choose a niche or idea with strong growth potential.
- Define your unique value proposition (what makes your business stand out).
- Feasibility Study
- Calculate startup costs, ongoing expenses, and projected revenues.
- Identify legal requirements, permits, or licenses specific to your idea.
Phase 2: Planning and Development (12–18 months)
- Business Plan
- Write a detailed business plan outlining objectives, target audience, marketing strategies, and financial projections.
- Identify funding options (savings, loans, investors, or grants).
- Brand Development
- Create a memorable brand name, logo, and visual identity.
- Secure domain names and social media handles.
- Skill Building and Networking
- Learn any necessary skills (e.g., event planning, app development, or language skills). Skills can be learned from classes online, including courses like Skillshare.
- Build connections with local businesses, city officials, and Olympic committees.
- Prototype or Pilot
- Develop a prototype product, service, or app and test it in a small market.
- Gather feedback and make improvements.
Phase 3: Scaling and Pre-Olympic Preparation (2–3 years)
- Expand Operations
- Scale your team, inventory, or services based on demand.
- Secure partnerships with local businesses, suppliers, or sponsors.
- Marketing and Publicity
- Launch targeted marketing campaigns highlighting your connection to the Olympics.
- Build a strong online presence through SEO, social media, and influencer collaborations.
- Optimize Logistics
- Ensure efficient operations, especially for high-demand periods during the Olympics.
- Develop contingency plans for potential challenges (e.g., crowd control, traffic).
Phase 4: Execution and Olympic Launch (2027–2028)
- Event-Specific Offerings
- Adapt your business to meet the needs of Olympic attendees, such as multilingual support or themed products.
- Increase visibility by setting up near Olympic venues or high-traffic areas.
- Customer Experience
- Provide exceptional service to build a strong reputation among locals and visitors.
- Gather reviews and testimonials for long-term credibility.
- Monitor and Adapt
- Track performance metrics and adjust strategies to optimize revenue.
- Be responsive to real-time needs or feedback during the event.
Phase 5: Post-Olympic Sustainability (2029 and Beyond)
- Evaluate Performance
- Assess financial outcomes and lessons learned.
- Identify opportunities to pivot or continue the business.
- Expand Reach
- Leverage your Olympic experience to attract new clients, partners, or markets.
- Explore additional opportunities, like other significant events or tourist seasons.
The 2028 Los Angeles Olympics offer a golden opportunity to launch a business serving a global audience. By starting now, you can establish a strong foundation, refine your services, and be well-positioned to profit from the influx of visitors.
Success will depend on early preparation, strategic execution, and adaptability. With a solid plan, your Olympic venture can create lasting financial and professional rewards long after the Games have ended.
These 28 business ideas for the 2028 Olympics can help you capitalize on the massive audience coming to Los Angeles. Let the games begin!
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