25 Business Ideas You Can Start for the 2028 Olympics

two olympic style runners on racing track

25 business ideas you can start for the 2028 Olympics in Los Angeles

The City of Los Angeles and the surrounding vicinities are gearing up for the 2028 Summer Olympics.

The 2028 Summer Olympics, which will be held in Los Angeles from July 14 to July 30, will open with a ceremony on July 14. The Paralympic Games will open on August 15, 2028, following the Summer Olympics.

Have you been thinking about starting a business for the upcoming 2028 games? The 2028 Los Angeles Olympics will attract a surge of global visitors, athletes, and companies, creating a once-in-a-lifetime opportunity for entrepreneurs.

With millions of people flocking to LA, demand for various services – including hospitality, transportation, tourism, and entertainment – will skyrocket.

By starting a business now, you can establish a strong presence, refine your offerings, and be well-positioned to maximize profits when the Games begin.

Whether you’re looking to create a short-term rental business, launch a transportation service, or sell Olympic-themed merchandise, there are countless ways to tap into this exciting event.

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03/26/2025 03:11 pm GMT

This article will explore 25 business ideas you can start today to capitalize on the 2028 Olympics and build a profitable venture.

Here’s the list of 25 business ideas You Can Start for the 2028 Olympics:

Short-Term Rental Management
Invest in or manage properties for Airbnb/short-term rentals catering to visitors during the Olympics.
Local Transportation Services
Start a luxury shuttle, rideshare, or e-bike rental business tailored to tourists and event attendees.
Event Merchandise and Memorabilia
Design and sell unique LA-themed or Olympic-inspired merchandise, such as apparel, pins, and collectibles.
Pop-Up Food and Beverage Stands
Create mobile or pop-up dining experiences featuring local or international cuisines near event venues.
Tourism Services
Offer guided tours focused on LA’s landmarks, history, and culture, with special Olympic-themed packages.
Event Planning and Hospitality
Build an event-planning business catering to corporate sponsors, athletes, or fans hosting private celebrations.
Language and Cultural Assistance
Provide translation services, cultural guides, or custom travel itineraries for international visitors.
Tech Solutions for Visitors
Develop an app or service that helps visitors navigate venues, find attractions, or book services during the Olympics.
Fitness and Wellness Retreats
Organize wellness events or sports camps to attract athletes, fans, or health-conscious tourists.
Eco-Friendly Business Solutions
Offer sustainable products or services, like reusable water bottles, biodegradable utensils, or eco-friendly transport options.
Mobile Charging Stations
Provide portable or fixed charging stations for phones and devices at event venues or tourist hotspots.
Mobile App Development
Provide portable or fixed charging stations for phones and devices at event venues or tourist hotspots.s.
Photography and Videography Services
Offer professional photo and video packages for tourists, athletes, or sponsors to capture their Olympic experiences.
Pop-Up Retail Spaces
Lease short-term retail spaces to showcase local artists, designers, or brands with Olympic-inspired offerings.
Custom Apparel Printing
Start a print-on-demand service for personalized t-shirts, hats, and other wearable items with Olympic themes.
VIP Concierge Services
Provide luxury concierge services like ticket bookings, private transport, and exclusive dining experiences.
Health and First Aid Stations
Set up temporary health kiosks offering first aid supplies, sunscreen, hydration packs, and minor medical assistance.
Souvenir Photography Kiosks
Set up kiosks for instant printed or digital photos with Olympic-themed backdrops or venues as a background.

Group of people in front of photography booth camera

Mobile Waste Management Solutions
Launch a service for eco-friendly waste collection and recycling around high-traffic Olympic sites to maintain cleanliness during the events.
Pop-Up Fitness Classes
Host outdoor fitness sessions, yoga, or sports workshops in high-visibility areas, leveraging the fitness buzz around the Olympics.
Specialized Catering Services
Provide catering for athletes, sponsors, or media teams, with options for dietary restrictions and international cuisines.
Public Relations and Marketing
Assist businesses in promoting their services to Olympic visitors..
Luxury Car Rentals
Rent out high-end vehicles to VIP guests, athletes, and international visitors looking for premium transportation.
Exclusive Viewing Parties
Organize high-end, ticketed events with big screens, food, and entertainment for fans who want a premium Olympic viewing experience.
Drone Photography & Live-Streaming Services
Offer high-quality aerial footage and real-time streaming for businesses, media outlets, or personal use during the Olympics.

Related Read: Start a Side Hustle Make Money in 2 Weeks.

Your Roadmap

Here’s a roadmap to help you get started on your business idea for the 2028 Los Angeles Olympics. This roadmap is structured for general application across different business ideas.

Phase 1: Research and Ideation (6 months)

Market Research
- Analyze the Olympic industry and identify high-demand sectors (hospitality, merchandise, services, etc.).
- Research Los Angeles’s economic and cultural landscape to understand your target market.
- Identify competitors and gaps in the market.
Business Idea Refinement
- Choose a niche or idea with strong growth potential.
- Define your unique value proposition (what makes your business stand out).
Feasibility Study
- Calculate startup costs, ongoing expenses, and projected revenues.
- Identify legal requirements, permits, or licenses specific to your idea.

Phase 2: Planning and Development (12–18 months)

Business Plan
- Write a detailed business plan outlining objectives, target audience, marketing strategies, and financial projections.
- Identify funding options (savings, loans, investors, or grants).
Brand Development
- Create a memorable brand name, logo, and visual identity.
- Secure domain names and social media handles.
Skill Building and Networking
- Learn any necessary skills (e.g., event planning, app development, or language skills). Skills can be learned from classes online, including courses like Skillshare.
- Build connections with local businesses, city officials, and Olympic committees.
Prototype or Pilot
- Develop a prototype product, service, or app and test it in a small market.
- Gather feedback and make improvements.

Phase 3: Scaling and Pre-Olympic Preparation (2–3 years)

woman on race track in a sprinters position.

Expand Operations
- Scale your team, inventory, or services based on demand.
- Secure partnerships with local businesses, suppliers, or sponsors.
Marketing and Publicity
- Launch targeted marketing campaigns highlighting your connection to the Olympics.
- Build a strong online presence through SEO, social media, and influencer collaborations.
Optimize Logistics
- Ensure efficient operations, especially for high-demand periods during the Olympics.
- Develop contingency plans for potential challenges (e.g., crowd control, traffic).

Phase 4: Execution and Olympic Launch (2027–2028)

Event-Specific Offerings
- Adapt your business to meet the needs of Olympic attendees, such as multilingual support or themed products.
- Increase visibility by setting up near Olympic venues or high-traffic areas.
Customer Experience
- Provide exceptional service to build a strong reputation among locals and visitors.
- Gather reviews and testimonials for long-term credibility.
Monitor and Adapt
- Track performance metrics and adjust strategies to optimize revenue.
- Be responsive to real-time needs or feedback during the event.

Phase 5: Post-Olympic Sustainability (2029 and Beyond)

Evaluate Performance
- Assess financial outcomes and lessons learned.
- Identify opportunities to pivot or continue the business.
Expand Reach
- Leverage your Olympic experience to attract new clients, partners, or markets.
- Explore additional opportunities, like other significant events or tourist seasons.

The 2028 Los Angeles Olympics offers a golden opportunity to launch a business serving a global audience. By starting now, you can establish a strong foundation, refine your services, and be well-positioned to profit from the influx of visitors.

These ideas can help you capitalize on the massive audience coming to Los Angeles for the 2028 Olympic Games!

Success will depend on early preparation, strategic execution, and adaptability. With a solid plan, your Olympic venture can create lasting financial and professional rewards long after the Games have ended.