SEO for BLOGGERS

SEO for bloggers is the cornerstone of others being able to find your blog.

SEO stands for Search Engine Optimization.

Let’s say you’re searching online for ‘Best doggie daycare in Los Angeles’.

Disclosure: There are some affiliate links below and I may receive commissions for purchases made through links in this post at no additional cost to you.

The results that appear are based on SEO used to get in the results list, known as SERP (search engine results pages). 

 Here are some basic strategies to get you started with SEO techniques for your blog posts and websites.

Keywords are the backbone of SEO for bloggers.

Searching using one word is known as a short tail keyword.

When searching online, most people use a long tail keyword approach, which is the use of more than one keyword when searching.

Take for instance the search term I mentioned previously “Best doggie daycare in Los Angeles”.

I did not use just one or two keywords, ‘doggie daycare’, but a long tail keyword phrase ‘Best doggie daycare in Los Angeles’, to create a niched down search result.

Consider how people search when you’re choosing your keywords.

When searching for something online, most of us naturally use more than a single keyword.

These keywords serve to help your audience find Y-O-U-R blogs and websites.

SEO for Bloggers at its Best

When SEO is utilized at its best, you may just find your site listed among the beginning of that search results list.

Let’s face facts. When you do a google search, there’s usually pages and pages of results.

How many times have you scrolled through to page 2, 3, or 4 of those results? Exactly! Probably not too many times.

You want to learn to utilize SEO so that you have a chance at being the first search result, or at least, a result on page one.

There are many ways to do keyword research and several different tools you can use, and for different platforms.

If you’re looking to use SEO for your Pinterest account, consider Tasty Pins and Social Warfare.  

If you have a Pinterest account, make sure you set it up as a Business Pinterest account so that you have access to the wealth of information provided on the Analytics section. 

Here are some more suggestions and tools to consider when setting up your SEO for bloggers strategy:

(1) Activate Yoast SEO plugin on your website if you’re using WordPress. This plugin suggests SEO to optimize your blog posts.

StudioPress Themes

(2) Use SEO Research Tools and keyword user tools. Here are some to try:

• Moz tools
• keywordtoo.io (for keyword ideas) –  generates up to 750+ long-tail keyword suggestions for every search term
• kwfinder
• Semrush
• Ahref Backlink Checker
• SEO Web Page Analyzer
• LSI Graph (Latent Semantic Indexing) – generates long tail keywords
• Google Keyword Tool
• Ubersuggest by Neil Patel

• Educate yourself on SEO continually. Yoast has a free SEO for beginner’s training class.
• Install Google’s Search Console. Submit for both www and without www of your site name. When finished, you can set which one is the preferred site.
• Use your keywords wisely. Overuse of keywords (known as stuffing keywords) could be considered Spam
• Use your keywords in your blog title and try to use them within the first one or two sentences of the blog post.
• Aim for a title that’s less than 65 characters.
• Use only one H1 tag (header tag) per page.
• Before publishing your post, add ALT attributes to any images.
• Set up Google Analytics and learn to read and understand your web stats and search insights. This really should be among the first thing that you do.
• Hyperlink internally to other posts on your site to help out your SEO.

Google’s Introduction to SEO

Interested in Google’s introduction to SEO? Check out their FREE Search Engine Optimization (SEO) Starter Guide.

Learning SEO Tactics

Learning SEO tactics can feel quite daunting when you first begin.

Set some training time aside and jump into some of the free classes to get comfortable with using SEO.

It’s a learning process that will certainly pay off as time goes on by bringing more traffic to your website.

Stupid Simple SEO

One of the best courses I’ve taken to help my blog’s SEO is a course offered by Mike Pearson.

His course is Stupid Simple SEO. Check out his free video training here.

At the completion of the course, which is at your own pace, you will have the following:

• A Google sheet of keyword ideas
• A homepage layout and structure
• Researching, outlining, and optimizing all your blog posts
• Affiliate marketing framework and so much more

Join Mike’s waitlist for Stupid Simple SEO by clicking here and you’ll receive his FREE SEO Video Training Series.

Now it’s your turn.

Share with us in the comment section below any SEO strategies you are currently using and what has worked for you.

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